The goal is to increase social resilience to exploitation and other risks associated to irregular migration, leading to positive attitudes and behavioral intent regarding regular migration and alternatives to irregular migration. First launched in Asia in 2014, IOM X is an awareness raising campaign that encourages safe migration and public action to stop exploitation and human trafficking. To create meaningful and sustained change in opinions, attitudes and behaviors, IOM X moves beyond classic awareness raising. Within a Communication for Development (C4D) framework, the project works directly with communities to co-develop messages and adapted communication tools. In 2019, IOM X adapted its model to the West African context. The pilot phase of IOM X West Africa in 2019 identified a clear need for accurate information on migration and local opportunities for young people in Guinea and Nigeria, as well as a strong desire by community members to be active leaders in the design of messages and content targeted at their peers. The idea behind IOM X The Gambia is to replicate this model while adapting it to the Gambian context.